Marketing Manager (Member Engagement and Communications) - 131576
Description
Marketing Manager - (Member Engagement and Communications)
Location:
Position will be located onsite in Anthem office in Mason, OH (preferred), Chicago, IL, or Indianapolis, IN.
We're looking for a dynamic marketing leader to help us shape communications that encourage our members to get the health care they need and lead healthier lives. In this role, you'll oversee the planning, development and execution of clinical programs with internal and external business partners and vendors. Candidates must have proven experience measuring the effectiveness of marketing programs, a keen sense of what it means to be customer-centric, and a history of delivering personalized customer experiences.
Primary Responsibilities
Leads communication partnership with key Clinical business areas within the company
Owns the communication plan and execution (strategy, creative/content management, execution/production plans, reporting and continuous improvement efforts) for key Clinical business areas for products/programs designed to encourage preventive care and healthy decisions
Collaborates with data teams and the digital marketing team as part of the communication strategy and identifies continuous improvement efforts
Responsible for KPIs for all communications managed and evaluates campaign performance and opportunities for optimization and to integrate into the campaign engine
Leads the overall content strategy for the clinical communications team to ensure consistency and quality of content across all clinical communications managed
Supports the enterprise Marketing Operating Model to help drive consistency and success of communications across the enterprise
Steward of the brand voice, driving simplified, consumer-friendly messaging in all clinical communications
Serves as a single point of contact on marketing issues and resolution.
Coordinates the development and review of communication materials with appropriate resources.
Leads development of marketing collateral to support marketing plans.
Provides leadership and direction to marketing support and creative staff.
Qualifications
Requires BA/BS degree:
5
years of experience, in some combination of marketing communications, project management, or creative services (preferably within the healthcare industry)
Strong Critical Thinking and Analytical ability to effectively develop insight driven strategies, evaluate performance and optimize future communications
Ability to collaborate across various business areas to achieve business and communication goals
Effective project management and presentation skills
Expert knowledge of digital and direct marketing channels and practices
Experience with various marketing automation solutions
Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Marketing Manager - (Member Engagement and Communications)
Location:
Position will be located onsite in Anthem office in Mason, OH (preferred), Chicago, IL, or Indianapolis, IN.
We're looking for a dynamic marketing leader to help us shape communications that encourage our members to get the health care they need and lead healthier lives. In this role, you'll oversee the planning, development and execution of clinical programs with internal and external business partners and vendors. Candidates must have proven experience measuring the effectiveness of marketing programs, a keen sense of what it means to be customer-centric, and a history of delivering personalized customer experiences.
Primary Responsibilities
Leads communication partnership with key Clinical business areas within the company
Owns the communication plan and execution (strategy, creative/content management, execution/production plans, reporting and continuous improvement efforts) for key Clinical business areas for products/programs designed to encourage preventive care and healthy decisions
Collaborates with data teams and the digital marketing team as part of the communication strategy and identifies continuous improvement efforts
Responsible for KPIs for all communications managed and evaluates campaign performance and opportunities for optimization and to integrate into the campaign engine
Leads the overall content strategy for the clinical communications team to ensure consistency and quality of content across all clinical communications managed
Supports the enterprise Marketing Operating Model to help drive consistency and success of communications across the enterprise
Steward of the brand voice, driving simplified, consumer-friendly messaging in all clinical communications
Serves as a single point of contact on marketing issues and resolution.
Coordinates the development and review of communication materials with appropriate resources.
Leads development of marketing collateral to support marketing plans.
Provides leadership and direction to marketing support and creative staff.
Qualifications
Requires BA/BS degree:
5
years of experience, in some combination of marketing communications, project management, or creative services (preferably within the healthcare industry)
Strong Critical Thinking and Analytical ability to effectively develop insight driven strategies, evaluate performance and optimize future communications
Ability to collaborate across various business areas to achieve business and communication goals
Effective project management and presentation skills
Expert knowledge of digital and direct marketing channels and practices
Experience with various marketing automation solutions
Anthem, Inc. is ranked as one of America's Most Admired Companies among health insurers by Fortune magazine and is a 2017 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at antheminc.com/careers. EOE. M/F/Disability/Veteran.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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