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Ocular Specialty Representative

Company Name:
Valeant Pharmaceuticals
Under limited supervision, the Ocular Specialty Representative markets and promotes a range of B&L proprietary and generic prescription eye care products to physicians in private practice.

Responsibilities/
job
Duties:
Use independent judgment and discretion to determine the most effective strategies to promote B&L Pharmaceutical products to eye care practitioners, hospitals, and other institutions.
Use and refine clinical selling techniques that will enable the representative to bring value and influence customer thinking about the ways they can provide treatment and manage patients, including:
Managing and developing appropriate promotional budget and determining expenditures on promotional activities.
Visiting ophthalmologists based upon independent assessment of prescription activity and potential growth.
Utilizing available samples within FDA guidelines to maximize impact with promotional audience
Crafting messages and other appropriate promotional techniques within FDA guidelines to maximize impact with promotional audience.
Demonstrate in depth professional level of disease state knowledge related to B&L and competitor products and is able to articulate the compelling medical advantages for B&L products.
Determine and implement best techniques to market and promote B&L Pharmaceutical products to pharmacies working with the Regional Business Director and National Account
manager
to facilitate/enhance pull through of managed care strategies.
Collaborate with Ocular Specialty Manager to assess territory sales performance and drive sales results that meet or exceed forecasts for the territory.
Work with other Ocular Specialty Representatives, as appropriate, to develop and coordinate selling efforts.
Identify and assess high impact trade shows and health fairs as scheduled and attend as appropriate to that assessment.
Collaborate with Ocular Specialty Manager and sales and marketing group to develop and implement promotional strategy as determined appropriate.
Independently identify and pursue other initiatives to drive sales within territory (and region).

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