Emerging Channel Marketing

Company Name:
Eli Lilly
Job Description:
Company Overview
Lilly is the 10th largest pharmaceutical company in the world, and has been creating medicines that help improve peoples' quality of life for more than 135 years. Across the globe, we are a leader in investing in research and development and we also invest in our employees in competitive salaries, training and development, and health.
The pharmaceutical industry is a complex, rapidly changing environment and we are looking for highly capable leaders to help us continue bringing innovation to patients.
If you are interested in being considered for employment at Lilly, we encourage you to review the following opportunity.
In early 2014 US Diabetes will be embarking on one of the most important and exciting times in the history of Eli Lilly and Company. We have the potential to launch 6 innovative products into the US market in 2014 and 2015. The successful launch of these products and the corresponding revenue growth is critical to Eli Lilly. The Diabetes Business Units goal of regaining leadership by 2020 will be determined by how well the US launches these innovative products. These 6 launches in combination with our current portfolio of products creates an exciting opportunity but also a challenging marketing and customer problem. We must be able to produce and execute the tactics of up to 10 brands in a meaningful way to a single customer in a manner that will help them achieve the best possible outcomes for their patients.
Provide Diabetes leadership and guidance to the Digital Lilly project (evaluation of a Lilly mobile platform solution to leverage emerging technology to provide Patients, HCPs and Payers a closed loop system to drive accountable health)
Develop a targeting strategy for emerging channel opportunities based on a deep understanding of the trends, market
, and customer behavior to drive plan development and critical assumptions for projects
Work across brand teams and agency partners to identify opportunities to evaluate emerging channels to advance organizational learning and capabilities
Lead opportunities to innovate/pilot within the emerging channels or under leveraged channels
Partner with CEM/ICE team to assess opportunities from their emerging channel work and Lead Diabetes efforts to scale that learning
Partner with market research, agencies and touchpoint team to develop measurement plans (dashboards, analytics) and lead the assessment of value of an emerging channel and opportunity to seize that value
Lead evaluation of how an emerging channel can potentially contribute to improving Customer Experience leveraging Net Promoter Scores
Basic Qualifications:
Bachelors Degree
At least 3 years of marketing/industry experience
Experience using internal and external analysis to identify key areas of new and long term opportunity for individual brand and across the portfolio
Experience working with advertising agency and external partners
Experience working with agency and external partners
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorships for employment visa status (e.g. , H-1B or TN status) for this position
Additional Skills/Preferences:
Proven ability to be proactive in problem identification and solution development
Self-directed, strong project management and prioritization skills
Experience leading through ambiguity to create direction
Demonstrated leadership and partnership skills
Ability to work cross functionally including alliance partners
Strong communication skills and ability to simplify complexity
Strong decision making skills and proven ability to influence others
Disease State experience/expertise
US Affiliate marketing materials approval process experience (PCA, FCAP, QCLT)
Additional Information:
Lilly is an EEO/Affirmative Action Employer, and does not discriminate on the basis of race, gender, protected veteran status, disability or any other legally protected status.
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