Brand Marketing Associate-Axiron
Company Name:
Eli Lilly
Company Overview:
Lilly is the 10th largest pharmaceutical company in the world, and has been creating medicines that help improve peoples' quality of life for more than 135 years. Across the globe, we are a leader in investing in research and development and we also invest in our employees in competitive salaries, training and development, and health.
The pharmaceutical industry is a complex, rapidly changing environment and we are looking for highly capable leaders to help us continue bringing innovation to patients.
If you are interested in being considered for employment at Lilly, we encourage you to review the following opportunity.
Responsibilities:
Key Objectives/Deliverables:
The Marketing Associate / Senior Associate / Associate Consultants responsibilities are listed below. A Marketing Associate / Senior Associate / Associate Consultant may not perform all of the tasks listed.
Brand Strategy Support (40%)
Customer Experience
Provide input and help to create the direction for a positive customer experience.
Understand all customer insights and identify integration Moments of Truth (MOTs) and issues / opportunities.
Participate in development of customer council required elements and materials.
Message / Creative Development
Support selection of message in partnership with agency and Lilly Market Research (LMR).
Actively participate in agency-led development of creative platform, review and recommend revisions to the creative brief and the creative expression of creative platform.
Sales Force Meetings
Support consumer vision and goals for all sales meetings.
Gain alignment of brand objectives across the team.
Develop and support appropriate consumer support material based on meeting scope
Tactic Assessment / Message Management
Monitor performance of customer tactics via performance metrics determined by brand and agency.
Develop measurement plan for Column 4 tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as agency partners, to design and oversee implementation of the measurement plan.)
Assess major Column 4 tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results.
Operations Support (60%)
Project Implementation / Financial Management
Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
Track and manage detailed budget for responsible tactics (MMS, accrual process, etc.).
Provide budget roll-up to brand budget owner.
Partner Relationship Management
Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.
Risk Management
Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.
Marketing and Medical Interaction
Resource for team (both Lilly and agency members) on how clinical data impacts marketing messages.
Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information.
Partner with Medical Information to develop appropriate Frequently Asked Questions (FAQs) for consumer communications.
Tactic Development
Prepare, Create, Approve
Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
Approve all tactic briefs, estimates and timelines and work to solve issues / roadblocks.
Website Management
Serve as Lilly Website Owner.
Responsibilities of the Lilly Website Owner include
Providing oversight of website content, ensuring development and maintenance is performed in accordance with procedures, providing consultation to project manager and others, ensuring all appropriate quality checks are performed, and ensuring periodic reviews conducted.
Basic
Qualifications:
Bachelors Degree
At least 2 years of pharmaceutical marketing experience and/or consumer marketing experience.
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Additional Skills/Preferences:
MBA
Market research experience
Sales experience
Experience with agencies / external partner vendors
Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
Strong project management skills
Strong communication skills
Additional Information:
Lilly is an EEO/Affirmative Action Employer, and does not discriminate on the basis of race, gender, protected veteran status, disability or any other legally protected status.
Apply online at:
https://xjobs.brassring.com/tgwebhost/jobdetails.aspx?PartnerId=25428&SiteId=5645&Areq=8687BR&Codes=IMBEstimated Salary: $20 to $28 per hour based on qualifications.
Eli Lilly
Company Overview:
Lilly is the 10th largest pharmaceutical company in the world, and has been creating medicines that help improve peoples' quality of life for more than 135 years. Across the globe, we are a leader in investing in research and development and we also invest in our employees in competitive salaries, training and development, and health.
The pharmaceutical industry is a complex, rapidly changing environment and we are looking for highly capable leaders to help us continue bringing innovation to patients.
If you are interested in being considered for employment at Lilly, we encourage you to review the following opportunity.
Responsibilities:
Key Objectives/Deliverables:
The Marketing Associate / Senior Associate / Associate Consultants responsibilities are listed below. A Marketing Associate / Senior Associate / Associate Consultant may not perform all of the tasks listed.
Brand Strategy Support (40%)
Customer Experience
Provide input and help to create the direction for a positive customer experience.
Understand all customer insights and identify integration Moments of Truth (MOTs) and issues / opportunities.
Participate in development of customer council required elements and materials.
Message / Creative Development
Support selection of message in partnership with agency and Lilly Market Research (LMR).
Actively participate in agency-led development of creative platform, review and recommend revisions to the creative brief and the creative expression of creative platform.
Sales Force Meetings
Support consumer vision and goals for all sales meetings.
Gain alignment of brand objectives across the team.
Develop and support appropriate consumer support material based on meeting scope
Tactic Assessment / Message Management
Monitor performance of customer tactics via performance metrics determined by brand and agency.
Develop measurement plan for Column 4 tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as agency partners, to design and oversee implementation of the measurement plan.)
Assess major Column 4 tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results.
Operations Support (60%)
Project Implementation / Financial Management
Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
Track and manage detailed budget for responsible tactics (MMS, accrual process, etc.).
Provide budget roll-up to brand budget owner.
Partner Relationship Management
Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.
Risk Management
Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.
Marketing and Medical Interaction
Resource for team (both Lilly and agency members) on how clinical data impacts marketing messages.
Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information.
Partner with Medical Information to develop appropriate Frequently Asked Questions (FAQs) for consumer communications.
Tactic Development
Prepare, Create, Approve
Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
Approve all tactic briefs, estimates and timelines and work to solve issues / roadblocks.
Website Management
Serve as Lilly Website Owner.
Responsibilities of the Lilly Website Owner include
Providing oversight of website content, ensuring development and maintenance is performed in accordance with procedures, providing consultation to project manager and others, ensuring all appropriate quality checks are performed, and ensuring periodic reviews conducted.
Basic
Qualifications:
Bachelors Degree
At least 2 years of pharmaceutical marketing experience and/or consumer marketing experience.
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Additional Skills/Preferences:
MBA
Market research experience
Sales experience
Experience with agencies / external partner vendors
Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
Strong project management skills
Strong communication skills
Additional Information:
Lilly is an EEO/Affirmative Action Employer, and does not discriminate on the basis of race, gender, protected veteran status, disability or any other legally protected status.
Apply online at:
https://xjobs.brassring.com/tgwebhost/jobdetails.aspx?PartnerId=25428&SiteId=5645&Areq=8687BR&Codes=IMBEstimated Salary: $20 to $28 per hour based on qualifications.
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